Are Colors Important When Selling a Home?

Today I received the following questions from a college friend:

“Got a quick realty question for you for my wife, please, if you don’t mind. Looking to put our house on market soon. Living room with open floor plan has a red wall (tomato red, 8ft wide x 12 ft high), behind seating area that’s only visible when walking through or dining. Every other wall is pale yellow. Would you recommend painting the red wall before showing (go to a mocha color), or leave it and hope the buyers go for it?

Thanks! -Tom”

Here is my response:

Hi Tom!

Red is a great color for an accent wall but not for selling a home. Neutral tones are the best. So a Mocha sounds great. You want the buyer to be able to picture living in your home with their own things and feeling comfortable and cozy. Using neutral colors you have more of a chance at doing that. You can blend more furnishings with neutral tones rather than the red or other accent color. Yes, I would say paint before you show.

Remember the first 30 days are the most critical. In most cases you will have the most buyers come through in the first thirty days being of having your home on the market.

Amy

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